Pepsi Names the Most Hyped Hometown in America
Pepsi crowned Monday Rochester, N.Y., the most hyped hometown in America as part of the brand’s “Hyped for Halftime” campaign. As a reward for showcasing their hype, Rochester residents will…
Pepsi Premieres Beats of the Beautiful Game Short Film
Pepsi today premiered the latest short film off the Pepsi Beats of the Beautiful Game album in partnership with Cine Favela, a Brazilian cultural non-profit organization providing film education and…
Pepsi Announces Partnership with Blake Shelton
Pepsi announced Tuesday a partnership with CMA Entertainer of the Year Blake Shelton to kick-off summer 2014 in a big way. It includes a special remote performance by Shelton on…
Pepsi Unveils Its First Fashion Capsule Collection
Pepsi today showcases its inaugural Live for Now Capsule Collection. Designed to enliven the brand’s 2014 football campaign, the Pepsi “Live For Now” collection features streetwear, accessories and electronics created…