Return of The Mrs. Carter Show Starring Beyonce
The first US leg of The Mrs. Carter Show World Tour starring Beyonce wraps its three-night run at Barclays Center in Brooklyn, New York Monday just as a new date…
Pepsi Joins Hands with Robinson Cano
Ahead of the 84th Major League Baseball (MLB) All-Star Game in New York, Pepsi announces today a national partnership with New York Yankees All-Star second baseman Robinson Cano. Cano will…
Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims to enable brands to more accurately gauge the effectiveness of…
Pepsi Gets Fan Photos for Super Bowl Show
Pepsi says it has received thousands of fan photos as part of its latest promotion, which will feature hundreds of the crowd-sourced images in a unique, on-air video introduction welcoming…
Pepsi “Live For Now” Campaign Gets a New Twist
Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending…