Dockers Wear the Pants Marketing Campaign
The Dockers brand has unveiled the first visuals from the latest evolution of its international, Wear The Pants marketing platform featuring Bear Grylls, star of multiple extreme survival programs. Portions…
Excuse Me; Will You Please Visit My Blog?
Excuse me; will you please visit my blog? No thanks. This is the tacit response you’ll get invariably for your invite if you’re an individual blogger. Believe me; nobody is…
Universal Getting Ready for its 100th Anniversary
Universal Pictures will mark its 100th anniversary in 2012, and will commemorate its centennial with a yearlong celebration honoring the studio’s rich film history and cultural legacy. The campaign draws…
Superbowl Star Warren Sapp is Social Media Star
Warren Sapp, Superbowl champion and Twitter star, has been announced as the recipient of the Gravity Summit ‘Excellence in Social Media – Sports’ Award. The award will be presented to…
Tourism Australia Using Social Media for New Year
Revellers across the world will be able to see for themselves why there’s nothing like celebrating New Year’s Eve in Sydney, thanks to Tourism Australia’s latest digital and social media…
Can Facebook Inspire Youth to Vote?
In answer to the question of which communications tool would be most likely to get more young Americans to vote, 66% of Millennials indicated in a survey that Facebook reminder…