Five Bitter Truths about Social Media
Those who don’t understand the basics of bits and bytes blindly believe that online social media has so far been the most attractive tech sensation of the 21st century. But…
Top 10 Technology Trends for 2012: Deloitte
Deloitte announced Thursday the research findings from its 3rd annual “Tech Trends 2012” report, which identifies and predicts the top 10 emerging and disruptive technologies that are expected to play…
Is Social Media a Source of Business Risk?
A new study claims that cyber threats and online social media will become increasingly significant sources of business risk in 2012. Control Risks, a leading business risk consultancies, launched Monday…
Is Mobile the Hot Ad Option for Small Businesses?
Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say…
Soccer Star Messi to Promote Sports Videogame
Digital interactive entertainment company Electronic Arts (EA) has announced that EA SPORTS has signed the world’s top soccer player, Barcelona and Argentina superstar Lionel Messi, to a multi-year endorsement contract…
How to Attract the Social Consumer
A new global IBM study of Midmarket Chief Marketing Officers (CMOs) revealed that building and sustaining brand loyalty is the top concern for today’s midmarket CMOs, yet 72 percent do…