How to Attract the Social Consumer
A new global IBM study of Midmarket Chief Marketing Officers (CMOs) revealed that building and sustaining brand loyalty is the top concern for today’s midmarket CMOs, yet 72 percent do…
China’s Jiepang to Celebrate Christmas with Starbucks
China’s leading location-based social mobile app Jiepang has partnered with Starbucks to launch a creative holiday promotion to reward smartphone users for using the Jiepang app to “check-in” at any…
Mobile Retail Traffic to Surge in Holiday Season
During this year’s November holiday season, an unprecedented 15 percent of people in the U.S. logging onto a retailer’s Web site are expected to do so through a mobile device,…
Top Social Media Brand: Facebook or YouTube?
YouTube is the highest ranked social media brand in equity among Americans 13 to 24 years old, based on results from the 2012 Harris Poll Youth EquiTrend study from Harris…
Stop the Texts and Stop the Wrecks
Eighty-two percent of young adult drivers (16-24) have read a standard text message while driving, according to a national survey conducted by the Ad Council. In an effort to educate…
Social Media Race: Danica Patrick vs. Patty Loveless
A public health campaign DRIVE4COPD has kicked off a social media competition led by its celebrity ambassadors Danica Patrick and Patty Loveless. It will see who can get the most…