Melanie Amaro Premieres “Don’t Fail Me Now”
Melanie Amaro, the winner of the first season of the Fox hit The X Factor (2011), premiered her first single “Don’t Fail Me Now,” Wednesday, August 1. The song, written…
Pepsi Unveils New Social TV Platform
Pepsi unveiled Wednesday two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX’s THE X FACTOR and will drive social engagement around…
Pepsi TV Ad Searching for the Next Pop Music Star
Pepsi decided to unveil a new television spot titled, “Music Icons” Wednesday during the debut of FOX’s THE X FACTOR. The television spot celebrates Pepsi’s rich music history, featuring global…
Chevrolet to Sponsor ‘The X FACTOR’ on FOX
Chevrolet will be the exclusive on-air, off-air and online automotive sponsor of “The X FACTOR,” the award-winning international competition series that lets viewers help choose the next global superstar or…