Toyota Honors RADD with 2014 Prius

“The Entertainment Industry’s Voice for Road Safety” RADD (formally known as Recording Artists, Actors and Athletes Against Drunk Driving) was honored by Toyota Motor Sales USA during a luncheon hosted by the automaker at the Governors Highway Safety Association (GHSA) Conference. It was announced Friday, August 30.

“Toyota is dedicated to supporting RADD’s efforts to help college students develop responsible driving habits that will help them remain safe on the road,” states Michael Rouse, Toyota’s VP of Philanthropy and Community Affairs.

“Since our first alliance with RADD in 2009, we have remained committed to their goal of saving lives through community outreach and awareness.”

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Toyota commended RADD and announced the donation of a “wrapped” 2014 Toyota Prius C to join the 2012 RADD Scion xB that has logged 29,000 miles promoting the use of sober designated drivers and cabs, as part of RADD’s drunk driving prevention efforts across 19 colleges throughout California.

“Alcohol-involved crashes among young adults are a tragic, senseless waste because they are entirely preventable. With a little planning before going out – such as designating a sober driver or agreeing to take a cab home – lives can literally be saved,” said Erin Meluso, president of RADD.

[ Also Read: Why Women Must Not Drink and Drive ]

When Toyota delivers the new “RADD Prius C” to RADD this winter, it will join the current brightly wrapped 2012 Scion xB RADD Car that has participated in interactive events to promote the awareness of sober driving on California college campuses from Sacramento to San Diego.

In the picture above (from left to right): Dave Doucette (California Office of Traffic Safety), Marian Novak (RADD), Erin Hellmer (Toyota), Alex Black (RADD), Michael Rouse (Toyota), Erin Meluso (RADD), Chris Cochran (California Office of Traffic Safety), Karen Polan (Toyota), Doug Everhart (University of California, Irvine)

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Rakesh Raman