When Facebook Comes on the Road, Really!

An outdoor digital Facebook billboard displays ‘real-time’ content from a firm’s actual Facebook page. Buffalo-based accounting firm, Freed Maxick & Battaglia, CPAs, has launched a community-based initiative with its debut of an outdoor interactive digital Facebook billboard.

The billboard can be seen on the inbound NY-33 Kensington Expressway, a downtown Buffalo thoroughfare frequented by commuters.

It displays information from the firm’s Facebook page at facebook.com/FreedMaxickCPAs.

The firm says it will utilize the billboard to help raise awareness of local charitable and community-based organizations and their events. Calls-to-action on the board will encourage participation in events and causes and Freed Maxick will also encourage commuters to check out its Facebook page to become fans and interact.

The campaign will include flights in August, September and October. A billboard is also planned for the Rochester, NY market, starting in October. The Facebook billboard is the 2nd in a series of outdoor digital billboard initiatives that engage the community using the firm’s social media channels.

“Using this billboard, we hope to start an interesting digital dialogue on Facebook with wall posts and interaction with our new Facebook friends,” said Eric Majchrzak, Marketing & Communications Manager for the firm.

In December 2009, Freed Maxick had launched an interactive digital Twitter billboard, where it used its Twitter account, @FreedMaxickCPAs, to communicate business-oriented updates and tax tips to the commuters of Western New York.

Freed Maxick is synching the digital billboard with select content from the firm’s Facebook account, where interaction is in real-time. The Firm aims to deepen local ties with digital “shout outs” to support Western New York organizations, in Buffalo and Rochester, with their upcoming events and fundraising initiatives.

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Rakesh Raman