Paula Kerger, president and CEO of PBS, announced Wednesday that Betsy Gerdeman has been appointed PBS senior VP, Development Services.
Ms. Gerdeman will report to PBS chief operating officer Michael Jones and serve as a member of PBS’ senior leadership team.
She brings to PBS more than 20 years of development and fundraising experience working in public television and other nonprofits. Her tenure begins on Feb. 24, 2014.
Ms. Gerdeman (pictured above) will lead strategic efforts to ensure the long-term sustainability of PBS and its member stations.
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This includes working with PBS member stations to identify station fundraising needs, implementing and enhancing fundraising tactics and providing effective integrated tools, services, training and ongoing counsel to member stations in support of fundraising.
She will also collaborate across PBS to ensure best practices are incorporated into pledge programming policies and practices, as well as with PBS Digital to support the online fundraising system serving member stations.
PBS, with its over 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content.