Americas Archive

  • Viking Ocean Cruises

    Viking Launches New Ocean Cruise Line

    Viking Cruises has announced the launch of its ocean product line, Viking Ocean Cruises. Developed from the ground up to return the focus of cruising to the destination, Viking Ocean Cruises will begin sailing in May 2015 with its first vessel—Viking Star—embarking on maiden voyages...

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  • Simon Doonan

    Simon Doonan and Nexxus Create Window Dressing

    The Tony Awards honor show-stopping Broadway performances. In a first-of-its kind installation at a drugstore chain, Nexxus Salon Hair Care, the official beauty partner of the Tony Awards, unveiled a premium window display tribute to the awards honoring Broadway at the Duane Reade location across...

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  • The Hunger Games: Catching Fire

    The Hunger Games: Catching Fire with Covergirl

    Covergirl announced its first-ever major movie sponsorship of Lionsgate’s The Hunger Games: Catching Fire, scheduled for release in North American theaters on Nov. 22, 2013. Covergirl will launch an advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from...

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  • Habitat for Humanity

    Habitat for Humanity to Rebuild Texas Homes

    Habitat for Humanity has launched a $5 million fundraising initiative to help rebuild homes and communities devastated in the wake of tornadoes that ripped through North Texas on Wednesday. Habitat will assist with clean up, repairs and the construction of as many homes as possible...

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  • Star Trek Into Darkness

    Fandango Reveals Fan Sentiment for Star Trek

    Fandango, a leading moviegoer destination, has reported that J.J. Abrams’ “Star Trek Into Darkness” garnered a 96 out of 100 score on the company’s Fanticipation movie buzz indicator that measures fan sentiment around the weekend box office line-up. The sci-fi thriller outshone “Iron Man 3″...

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  • Porsche 918 Spyder

    Porsche Introducing the 918 Spyder

    The 918 Spyder embodies the essence of the Porsche idea: it combines pedigree motor racing technology with everyday utility, and maximum performance with minimum consumption, suggests Porsche. Here’s how the company explains the making of the new car. The task faced by the development team...

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  • Hyundai Campaign

    Hyundai Campaign Features Remixed Bob Marley Track

    Hyundai unveiled Tuesday a new campaign for Assurance Connected Care with an all-new remix of “Three Little Birds” created by Bob Marley’s son and ten-time Grammy winner, Stephen Marley. Hyundai’s past music-focused programs include the RE:GENERATION Music Project featuring Skrillex and members of The Doors,...

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  • Disney-Pixar's Monsters University

    Disney’s Mike and Sulley Don Milk Mustaches

    Disney-Pixar’s Monsters University takes everyone’s favorite scare pair, Mike Wazowski and James P. Sullivan , “Sulley,” back to their college days, where they learned that nothing scares up successful days more than a breakfast with milk. A glass of milk – with 8 grams of...

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  • Panasonic Appliances

    New Panasonic Appliances for Your Kitchen

    Technology company Panasonic today announced pricing and availability for the its new Breakfast Collection, a range of small kitchen appliances including a Toaster, Coffee Maker and Kettle. The Panasonic NT-ZP1 Toaster is designed with transparent glass and stainless steel. The toaster displays seven browning levels,...

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  • Loving Moments by Leading Lady

    Loving Moments by Leading Lady at Walmart

    Leading Lady, a Cleveland-based nursing bra and niche-intimate apparel company, announces the May 2013 launch of Loving Moments by Leading Lady available only at Walmart, bringing fashion and affordability to pregnant and breastfeeding moms. New and expectant moms want to keep their pre-pregnancy style and...

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  • Oreo Cookie Campaign

    Oreo Kicks Off Cookie Campaign with Owl City

    “Wonder if I gave an Oreo to the big bad wolf, what might happen?” Oreo’s newest campaign, which debuted with a 90-second TV spot, answers this question by exploring how something as small as sharing an Oreo cookie can create a positive change in perspective....

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  • Between U and Me

    Disney to Publish Zendaya’s Between U and Me

    Disney Publishing Worldwide will publish an advice book for tween girls written by Zendaya, star of the hit Disney Channel show Shake It Up!, contestant on ABC’s Dancing with the Stars, and Hollywood Records recording artist. In Between U and Me: How to Rock Your...

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