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Andaz \ Canada \ Hotel \ Hyatt
Hyatt Plans Its First Andaz Hotel in Canada
Hyatt Hotels Corporation (NYSE: H) has announced that a Hyatt affiliate has entered into a management contract with Claridge Homes for an Andaz hotel in Ottawa, Ontario, Canada. When Andaz Ottawa Byward Market opens in mid-2016, it will become the first Andaz-branded hotel in Canada as well as the city’s first hotel under Hyatt’s brand [...]
Big Game \ BuzzFeed \ Cat \ Friskies \ Nestle \ YouTube
Here’s a Cat ‘Survival Guide’ for the Big Game
Cat-food brand Friskies will air an ad during the Big Game, for the first time ever. As part of an ongoing partnership with social news property BuzzFeed, Friskies will release the newest installment of the Dear Kitten series, titled “Dear Kitten: Regarding the Big Game.” Airing during the broadcast in select markets, this will mark [...]
Academy \ Coca-Cola \ Moms \ Steve Harvey \ Teens
Coca-Cola Pay It Forward Academy
The Coca-Cola Pay It Forward program returns with a stronger focus on African American moms and their impact on the academic success of their teens. The 2015 program will offer up to 20 winners each a $5,000 scholarship and an invitation to the all-new Coca-Cola Pay It Forward Academy. Steve Harvey returns as the program’s [...]
GRAMMY \ Miranda Lambert \ Ram Brand \ Song
Miranda Lambert Features in ‘Roots and Wings’ Song for Ram Brand
The Ram Truck brand launches a new marketing initiative this week featuring Grammy Award-winner Miranda Lambert and a custom “Roots and Wings” song Lambert wrote exclusively for the campaign. The campaign includes television, print, digital, social media and long-form video elements and is the next phase of the partnership between Lambert and Ram first announced [...]
Barack Obama \ Congress \ ISIL \ ISIS
Obama Seeks Congress Nod to Use Force Against ISIS
President Obama is seeking Congress support to use force against ISIS because the U.S.-led Combined Joint Task Force Operation Inherent Resolve to combat ISIS terrorism has proved to be ineffective. By Rakesh Raman In his State of the Union address Tuesday, President Barack Obama called on Congress to authorize the use of military force against [...]
Banking \ Bill Gates \ Education \ Melinda Gates
Bill and Melinda Gates: Our Big Bet for the Future
Bill and Melinda Gates shared their 2015 Annual Letter on Wednesday. “Our Big Bet for the Future” addresses the breakthroughs they see coming over the next fifteen years that will improve the lives of people in poor countries faster than at any other time in history. You can read the letter and find out how, [...]
Gwen Stefani’s Priceless Surprise Performance
The first lady of rock Gwen Stefani is set to light up the stage. MasterCard and Gwen Stefani are partnering to bring a Priceless Surprise performance at the Orpheum in Los Angeles on Saturday, February 7th. “MasterCard has created a movement that is cutting through the predictability of everyday life to deliver something special to [...]
David Beckham \ Men \ Wardrobe
David Beckham to Help Create New Wardrobe for Men
Fashion brand H&M has announced the expansion of its relationship with sport and style icon David Beckham. For spring 2015, David will choose his favorite H&M menswear pieces to create Modern Essentials Selected by David Beckham. It will kick-off with a campaign filmed by director Marc Forster. David Beckham has also created a new spring [...]
Martin Luther King \ MTV \ Race \ Youth
MTV to Discuss Race on Martin Luther King, Jr. Day
Leading youth entertainment brand MTV has announced an expansion of its Look Different anti-bias campaign called #TheTalk. It is a multiscreen effort to encourage its audience to have candid, confident and “color brave” conversations on race with family and friends. According to a 2014 MTV study, 73% of Millennials believe having more open constructive conversations [...]
Award \ ESPN \ FOX \ Major League Soccer \ MVP \ Player
Major League Soccer Most Valuable Player Award
Major League Soccer announced Thursday it has named its Most Valuable Player award after American soccer legend Landon Donovan, who retired in December after playing 14 seasons in the League. Since 1996, the MLS MVP award has been presented annually to the individual deemed most valuable to his club by players, management and the media. [...]
Florida Georgia Line \ Mountain Dew \ PepsiCo \ Tour
Mountain Dew Welcomes Florida Georgia Line
PepsiCo brand Mountain Dew has announced a national partnership with Florida Georgia Line, establishing the beverage brand as a sponsor of the superstar duo’s 2015 Anything Goes worldwide headlining tour and the team of Tyler Hubbard and Brian Kelley as the newest members of DEW Nation. “Florida Georgia Line’s unique sound has progressed country music [...]
Billow \ Breast \ Breast Cancer \ Cancer \ Pillow \ Women
Billow Pillow: Breast Support Pillow for Women
Billow Global introduces the Billow, a breast support pillow for women who have discomfort resulting from breast surgery. Launched on its website, the Billow was developed by CEO / Founder Marnie Rustemeyer who conceived and designed the Billow following her diagnosis with the breast cancer gene mutation, a mastectomy and subsequent reconstructive surgeries. Rustemeyer conducted [...]
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