Beyonce Pulse Fragrance for the Summer

Get ready to send pulses racing this summer with the sizzling new addition to the Beyonce Parfums collection. Fresh, airy and optimistic, Beyonce Pulse Summer Edition captures the essence of a playful, sun-drenched summer day.

Inspired by Beyonce’s infectious positive energy, this limited edition fragrance seduces the senses with the same invigorating sensuality as the original Pulse Eau de Parfum. It was announced Tuesday, March 20.

[ Also Read: Beyoncé to Perform for Revel Premiere ]

A lighter and fresher rendition, Pulse Summer Edition’s orchestra of fruity and floral notes makes it the perfect scent for the warm, joyful, flirty summer months.

“We are thrilled to present a new limited edition fragrance to the successful Beyonce Parfums portfolio,” says Steve Mormoris, SVP Global Marketing at Coty Beauty. “Beyonce is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyonce Pulse Summer Edition.”

[ Also Read: Madonna Going Live with Jimmy Fallon on Facebook ]

Created by IFF perfumer Bruno Jovanovic, Beyonce Pulse Summer Edition is a fruity floral with fresh and sparkling top notes of pear, icy mandarin and pink pepper.

The exotic and delicate floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, an exceptionally stirring & creamy dry down of sapphire woods, musks and benzoin completes the base. The fragrance will leave you feeling ready to conquer anything as if nothing and no one could ever resist you, says the company.

Beyonce Pulse Summer Edition features a dramatic packaging design. The turquoise juice is encased in a faceted bottle which rests nestled in an inverted chrome cap, inspired by Beyonce’s stage costumes, and finished with a bold pink logo.

The holographic carton shimmers in feminine shades of turquoise & pink and echoes the bright color palette and joyful optimism of the summer season.

Price: Eau de Parfum 50ml: $49 and Eau de Parfum 100ml: $59.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry, according to the company.

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Rakesh Raman