Immortals and Twilight Saga star, Kellan Lutz returns as the face of Dylan George and Abbot + Main for the brands Fall 2012 campaign, California Dreaming, staring alongside supermodel Kate Upton.
Shot by famed photographer Yu Tsai, on the sprawling sands and energetic promenade of Venice Beach, California, the campaign captures the effortless lifestyle and youthful spirit that both brands were founded upon.[ Also Read: Now Kate Upton Plays Bikini-Wearing Nun ]
California Dreaming is a provocative portfolio of images, shot beneath the setting sun for the effect of the sun’s glow and hazy mist from the warm ocean breeze.
This season, the laid-back attitude of the collections come to life through the campaign photos; as the vibrant Dylan George printed and colored denim is offset by the lush Abbot + Main knitwear.
Prices range from $148 to $198 for women’s styles and $158 to $228 for men’s styles, available at Nordstrom and Bloomingdale’s stores in the U.S.[ Also Read: Gap Launches “Be Your Own T” Social Media Campaign ]
Launching today, June 6, on the brands’ websites and the Abbot + Main YouTube channel, fans can also view the Fall 2012 campaign video which trails Lutz and Upton on their journey through Venice Beach in a vintage Mustang convertible and Vespa.
Dylan George was founded by denim aficionado Danny Guez in 2008 and is named after his son. Danny Guez partnered with Kellan Lutz in early 2011 to design a ready-to-wear menswear line, Abbot + Main; a Venice Beach-inspired collection of t-shirts and knitwear.