Cromax, one of the three global refinish brands of Axalta Coating Systems, has started a new initiative in the Netherlands – the Cromax Bike Team.
The team’s aim is to offer Cromax customers in the Netherlands an accessible, easy and fun way to give back to the community. It offers busy bodyshop owners the opportunity to help fulfill their corporate social responsibility.
The newly formed Cromax Bike Team will take part in regional cycling tours every year. Then, once a year, a larger event for the cyclists will be organized: the Cromax Ultimate Challenge.
This will see participants setting their own individual performance goals, racing to improve personal bests.
But the real winner of all the events will be Make-A-Wish Netherlands, for which the team will raise money through its corporate sponsorship, participants’ sponsorship and other fundraising activities.
Make-A-Wish is a non-profit organization that fulfills the wishes of children aged between 3 and 18 years old who suffer from life-threatening illnesses.
The first Cromax Ultimate Challenge was held in Veluwe, a central location in the Netherlands, on Wednesday 29 October 2014. At the event, Amaddeo presented a check for 10,560 Euros for the charity, on behalf of Cromax, to former leukemia sufferer and ambassador for Make-A-Wish Netherlands, Juliette.
The following companies have supported the initiative and are sponsors of the Cromax Bike Team: A.A.S., Gebr. Ferwerda, Geeraets Autolak, Heuvelland Autoschade, Inducar Protection Coating, Luijten-VVZ, N3Wstrategy, Roks Autoschade en Vanesch Verf.