Dirty India Launches Clean India Campaign, Again

Starved cows eating household hazardous waste near a housing colony of New Delhi in India. Scenes like this are common in the national capital. Photo: Rakesh Raman
Starved cows eating household hazardous waste near a housing colony of New Delhi in India. Scenes like this are common in the national capital. Photo: Rakesh Raman

Narendra Modi’s expensive Swachh Bharat Abhiyan has failed to clean even India’s capital New Delhi let alone the rest of the country.

By Rakesh Raman

While India continues to be among the dirtiest countries of the world, Prime Minister (PM) Narendra Modi has been patting on his own back for the Swachh Bharat Abhiyan (Clean India Mission) that he had launched in 2014 when he became the PM.

Now, the new President of India Ram Nath Kovind – who is in fact a mouthpiece of Modi – has joined the rhetoric which is aimed to hoodwink the gullible Indian voters.

Wikipedia, the world’s top encyclopedia, shows the status of Swachh Bharat Abhiyan as “Passive.” That means, despite Modi’s claims, Clean India Mission has been a damp squib.

[ FAR Construction and Pollution Poised to Kill People in Delhi ]

Kovind launched Friday Swachhta Hi Seva (cleanliness is a service) campaign, which is another version of Swachh Bharat Abhiyan. Kovind termed it as a mass Shramdaan for toilet making and cleaning of public places for next two weeks.

The entire waste of the locality is dumped at this site that stands right in the middle of a housing colony. It is causing disease and depression to the residents. Photo: Rakesh Raman
The entire waste of the locality is dumped at this site that stands right in the middle of a housing colony in Delhi. It is causing disease and depression to the residents. Photo: Rakesh Raman

Although the Modi government had decided to spend a whopping Rs. 62,000 crore of public money on the Swachh Bharat urban program, the truth is that the program has failed to clean even India’s capital New Delhi let alone the rest of the country.

Another dangerous site spreading pollution just near a Delhi government school building. Photo: Rakesh Raman
Another dangerous site spreading filth and pollution just near a Delhi government school building. Photo: Rakesh Raman

The chattering classes believe that Modi is trying to deceive the public by holding such wasteful razzmatazz because he has failed on all other socio-economic development fronts.

In the past over 3 years of Modi government, the country has suffered a major setback from which it will be almost impossible to recover.

Education standards are deteriorating, joblessness has spread like a pandemic disease, corruption is at its peak, environment is damaged, and human rights violations are increasing under Modi’s rule.


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The entire waste of the locality is dumped at this site that stands right in the middle of a housing colony in Delhi. It is causing disease and depression to the residents. Photo: Rakesh Raman
The entire waste of the locality is dumped at this site that stands right in the middle of a housing colony in Delhi. It is causing disease and depression to the residents. Photo: Rakesh Raman

According to Kovind, the objective of the campaign is to mobilize people between 15th September and 2nd October, 2017 for restarting the sanitation work across the country.

By Rakesh Raman, who is a government’s National award-winning journalist and social activist. He has formed an environment-protection group called Green Group in Delhi. Earlier, he had been associated with the United Nations (UN) through United Nations Industrial Development Organization (UNIDO) as a digital media expert to help businesses use technology for brand marketing and business development. He also runs a free school for deserving children under his NGO – RMN Foundation.

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Rakesh Raman