The vibrant Khelo India logo, reflecting the freshness, agility and vitality of New India was launched at a ceremony by an Indian sports minister Rajyavardhan Rathore at the Jawaharlal Nehru Stadium on Friday.
According to a government statement released Saturday, the logo conveys an impression of fitness and competitiveness.
“We are rapidly moving towards the actualization of Prime Minister Narendra Modi’s vision of New India,” Rathore said. “As the national programme for development of sports, Khelo India, will go a long way in achieving the twin objectives of mass participation and promotion of excellence in sports.”
The three-stroke Khelo India logo, designed by Ogilvy India, has in-built modularity, allowing plenty of adaptability and flexibility into endless pictorial forms. According to the statement, the colour of the Indian flag evokes a sense of national pride and team-work.
“We crowd-sourced the logo design and we were delighted that many of them chose the colours of the National Flag,” Rathore said.
It was stated that the inaugural Khelo India School Games will begin on January 31.
Photo courtesy: Press Information Bureau