The vibrant Khelo India logo, reflecting the freshness, agility and vitality of New India was launched at a ceremony by an Indian sports minister Rajyavardhan Rathore at the Jawaharlal Nehru Stadium on Friday.
According to a government statement released Saturday, the logo conveys an impression of fitness and competitiveness.
“We are rapidly moving towards the actualization of Prime Minister Narendra Modi’s vision of New India,” Rathore said. “As the national programme for development of sports, Khelo India, will go a long way in achieving the twin objectives of mass participation and promotion of excellence in sports.”
The three-stroke Khelo India logo, designed by Ogilvy India, has in-built modularity, allowing plenty of adaptability and flexibility into endless pictorial forms. According to the statement, the colour of the Indian flag evokes a sense of national pride and team-work.
“We crowd-sourced the logo design and we were delighted that many of them chose the colours of the National Flag,” Rathore said.
It was stated that the inaugural Khelo India School Games will begin on January 31.
Photo courtesy: Press Information Bureau
Support Independent Fearless Journalism
In today's media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. RMN News Service has been maintaining editorial freedom and offering objective content for the past over 7 years despite enormous pressures.
In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You can choose the amount that you want to donate from the options given below.
You also can select any of the Payment Methods:
Offline Donation: To know our bank details for online bank transfer and payment by cheque in Indian rupees.
PayPal: To make payment by Credit / Debit Card or PayPal account.