Con-goers and Gaslamp Quarter visitors will experience a “little bit of Colonel-ing” with “Colonel Sanders” in San Diego this week via three activations from Kentucky Fried Chicken (KFC), a chicken restaurant chain.
The colorful life of KFC’s founder was first immortalized this past May with a new, robust brand campaign featuring the interactive archive site Hall of Colonels.
The Hall chronicles the chicken salesman’s life from sixth grade dropout and gun fighting gas station owner to fried chicken magnate.
Now, KFC is bringing the site to life in the graphic novel “KFC Presents: The Colonel’s Adventure Comics,” a limited edition comic being distributed around the Gaslamp Quarter by costumed Colonels and Colonettes on Friday, July 10.
Each limited edition Colonel’s Adventure comic will be poly-bagged with the Colonel’s iconic black ribbon tie and select packages will also include highly coveted collector’s edition comics.
“Harland Sanders wasn’t born ‘The Colonel.’ Like most comic book heroes, he started out as an underdog and overcame obstacles that gave him superhuman cooking skills and an amazing superhero costume. Both catapulted him to iconic status,” says Kevin Hochman, chief marketing officer, KFC US. “We thought a comic about the Colonel’s true-life origins story would be interesting to fans, as well as anyone who loves an amazing superhero story – only this one is one hundred percent true.”
The comic depicts early events in Colonel Sanders’ life that eventually led to the discovery of his real super power: the combination of a pressure cooker and secret blend of 11 herbs and spices, better known as his Original Recipe Chicken.
KFC Corporation, based in Louisville, Ky., is a popular chicken restaurant chain.