New Ad Campaign in Wake of Superstorm Sandy

In the aftermath of Superstorm Sandy, New Jersey wants the world to know the state may have been knocked down, but they’re definitely not out.

A new advertising campaign set to launch in Washington, D.C., during the Presidential Inauguration aims to do just that with more than 150 city buses wrapped in “New Jersey. A State of Resilience” ads and massive banners emblazoned with the ad flying in the main hall of the capital’s Union Station.

Spearheaded by privately funded and operated nonprofit Choose New Jersey, Inc., the ads are part of an integrated marketing campaign designed to reinforce the message that New Jersey has shown exceptional fortitude and resilience despite the $36.9 billion in damage inflicted on the state.

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“We want people to know that we are standing strong and that most of our companies are open for business. New Jersey is a state that stands strong in the face of adversity,” said Tracye McDaniel, president and CEO, Choose New Jersey, Inc.

“Home to 21 Fortune 500 companies, 17 of the top 20 pharmaceutical companies and countless other financial, technology and manufacturing firms, we are one of America’s best business locations. Superstorm Sandy didn’t change that.”

HarrisonRand Advertising, a Guttenberg, N.J., advertising firm, partnered with Choose New Jersey to develop a strategic and targeted multi-market campaign.

It features strong imagery of construction workers to underscore the rebuilding and new building that is under way to make New Jersey stronger than ever.

The Premier Tourist and Landmark Association, a media company based in New York City that represents iconic, high-traffic venues across the United States, donated placement of the four 17-foot-high banners in Union Station.

RMN News

Rakesh Raman