Republicans Launch Radio Campaign to Woo Black Voters
The Republican National Committee (RNC) announced Sunday the launch of a voter mobilization campaign. #CommittedToCommunity: Engage, Empower, Uplift is a collaboration between the RNC and a black media outlet – Radio One.
The #CommittedToCommunity campaign includes recruiting, activating, and mobilizing black voters ahead of the 2016 presidential election through a series of engagement activities, issue forums and other events in communities of color.
The campaign also digitally enhances the RNC’s black engagement strategy with geo-fenced mobile targeting and includes a significant radio ad campaign on Radio One stations in Cincinnati, Cleveland, and Columbus.
In addition to participating in several Radio One-hosted events such as the Heritage Concert Series and Women’s Empowerment Conference, RNC staff will also be present at churches throughout Ohio highlighting issues of particular concern to black voters that include job creation, education opportunities, strong families, and safe communities.
This initial phase of the multi-city initiative kicked off with a faith-based mobilization on July 12, 2015 in Columbus, Ohio. It culminates in Cleveland, Ohio on August 6, 2015 – the host city of the first GOP presidential debate and 2016 Republican National Convention.
Subsequent cities and activities will be announced accordingly over the course of 2015-2016. As part of the campaign, the RNC will also announce metrics-based engagement results and incorporate best practices into our overall strategy, so that it positions the Republican nominee for President with the best opportunity to win over new voters and ultimately the White House, said RNC.
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