Beauty Brand Oriflame Signs Caroline Wozniacki

Oriflame, a leading beauty brand, has announced a sponsorship agreement with Caroline Wozniacki, the world’s number 1 women’s tennis player. This follows Oriflame’s partnership with the WTA (Women’s Tennis Association) as their official cosmetics.

Under the two-year agreement, Oriflame will sponsor Caroline Wozniacki in all its countries. Oriflame is an official partner of the WTA in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and enjoys a significant presence at 22 WTA events in 2011.

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Caroline Wozniacki (pictured above) will appear in Oriflame advertising campaigns and catalogues. She will endorse its cosmetics, nutritional wellness range and popular jewellery, as well as its leading business opportunity, through which individuals can build their own business marketing Oriflame products.

“Caroline embodies the spirit of Oriflame. She has a winning attitude which is an inspiration to women worldwide,” said Michael Cervell, senior VP of Global Direct Sales at Oriflame.

“We are excited to work with Caroline to enhance our WTA partnership and bring our values to life – showing that if you strive to achieve your goals doing something you love, dreams can come true.”

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Caroline commented, “Achieving my dream to become world number 1 has taken a huge amount of passion and determination. By working with Oriflame, I hope I can inspire other women to do the same – to perform at their best in whatever they do. As a woman, I love cosmetics and want to look good, so I am really enjoying learning new make-up tips and finding out more about the products.”

The announcement was made Sunday, April 3.

Founded in Sweden in 1967, Oriflame is a beauty company selling direct through more than 3.5 million consultants and has operations in more than 60 countries, says the company.

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Rakesh Raman