Coca-Cola Reveals New “One Brand” Packaging
In a move that aims to extend the company’s “One Brand” global marketing strategy to packaging, Coca-Cola has announced the launch of new graphics that use one visual identity system…
Columbia Announces PGA Players for New Golf Collection
Columbia Sportswear has announced the roster of PGA athletes who will wear and promote the brand’s recently launched Columbia Golf line. Ten PGA players will compete in Columbia’s Golf collection…
Marvel Encourages Women to Be A Hero
Disney Consumer Products and Interactive Media announced Monday a Marvel Super Hero makeover for women’s activewear via a new collaboration with fangirl fashion company, Her Universe. The stylish line for…
Hyundai Launches ‘Save Our Heritage’ CSR Initiative
Car manufacturer Hyundai Motor India Ltd. has launched a global Corporate Social Responsibility (CSR) campaign – Happy Move in India. Hyundai Motor India in association with Archaeological Survey of India…
Socialism Is the Most Popular Word of the Year
Merriam-Webster Inc., America’s leading dictionary publisher, has announced its top Words of the Year for 2015. This year’s data-driven list is determined by two simple criteria: the words must show…