Acura Kicks Off “Driven by Passion” Tour
Acura has kicked off a multi-city cross-country tour called “Driven by Passion” to showcase the automaker’s new flagship luxury-performance sedan, the 2014 Acura RLX. The new experiential marketing campaign will…
Las Vegas Goes Green for St. Patrick’s Day
In honor of St. Patrick’s Day, the Las Vegas Convention & Visitors Authority (LVCVA) in partnership with Tourism Ireland have created a special Irish welcome by turning the famous ‘Welcome…
Force Factor Signs Deal with Shawn Thornton
Force Factor, a leading sports nutrition brand, has signed an endorsement deal with Shawn Thornton, the NHL hockey star and forward for the Boston Bruins. Under the sponsorship terms, Thornton…