Force Factor Signs Deal with Shawn Thornton
Force Factor, a leading sports nutrition brand, has signed an endorsement deal with Shawn Thornton, the NHL hockey star and forward for the Boston Bruins. Under the sponsorship terms, Thornton…
Gap Welcomes George Kotsiopoulos of Fashion Police
Gap Factory Store announces the “Exclusively Styled” campaign, its first global marketing collaboration and partnership with celebrity stylist and television personality George Kotsiopoulos. The campaign kicks off on March 20,…
P&G’s Orgullosa Launches the Nueva Latina Campaign
Procter & Gamble’s (NYSE:PG) Orgullosa program – a platform created to celebrate, empower and fuel Latinas’ accomplishments and dreams – unveiled its Nueva Latina campaign. The initiative aims to empower…
Captain Obvious Stars in Hotels.com Ad Campaign
Online accommodation site Hotels.com has launched a new creative campaign to show why it is the obvious choice for booking hotels. The new campaign – ‘The Obvious Choice’ – light-heartedly…
Chicken Roost to Help You Know Your Chicken
The National Chicken Council (NCC) has launched a new website, which features information on issues such as animal welfare, food safety, environmental stewardship, antibiotic use and the modern partnership between…
Hyatt Plans First Andaz Hotel in Germany
Hyatt Hotels Corporation (NYSE: H) announced Wednesday that a Hyatt affiliate has entered into a contract with Jost Hurler Beteiligungs-und Verwaltungsgesellschaft mbH & Co. KG, a family-owned company based in…