Move Over Oscar and Emmy, Now It’s “The Jackie”
“The Jackie” is the official award of the “Hub Network’s First Annual Halloween Bash” national costume competition, airing Saturday, Oct. 26, 8–10 p.m. ET/5–7 p.m. PT on the Hub Network,…
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Advertising, Marketing, Promotions, Brand Management
“The Jackie” is the official award of the “Hub Network’s First Annual Halloween Bash” national costume competition, airing Saturday, Oct. 26, 8–10 p.m. ET/5–7 p.m. PT on the Hub Network,…
Music star Katy Perry is partnering with Procter & Gamble (P&G) beauty brand Covergirl for her first cosmetics campaign that will debut in the spring of 2014. Perry is on…
Today, major steps are being taken by some leading organizations to improve the constantly deteriorating standards of public relations (PR) services. It’s believed that PR work has fallen to a…
Jockey International announced Wednesday the launch of its new marketing campaign, “Redefining Comfort,” for the Jockey collection as preferred by Rachel Zoe. The new campaign builds on the brand’s partnership…
In celebration of Nestle’s special edition Coffee-Mate Girl Scouts creamers, the brand conducted a nationwide “Scout the Girl Scout” casting call to find an authentic Girl Scout to be featured…
Paws for a Purrpose, an art event in Texas, is unveiling 60 life-size hand-painted dog and cat sculptures created by 42 top Texas artists, all to benefit animal welfare. Paws…