Covergirl Katy Perry to Release Prism
Music star Katy Perry is partnering with Procter & Gamble (P&G) beauty brand Covergirl for her first cosmetics campaign that will debut in the spring of 2014. Perry is on…
How to Improve Public Relations (PR) Standards
Today, major steps are being taken by some leading organizations to improve the constantly deteriorating standards of public relations (PR) services. It’s believed that PR work has fallen to a…
Rachel Zoe Stars in Jockey Brand Campaign
Jockey International announced Wednesday the launch of its new marketing campaign, “Redefining Comfort,” for the Jockey collection as preferred by Rachel Zoe. The new campaign builds on the brand’s partnership…
Abby to Star in Nestle’s New Commercial
In celebration of Nestle’s special edition Coffee-Mate Girl Scouts creamers, the brand conducted a nationwide “Scout the Girl Scout” casting call to find an authentic Girl Scout to be featured…
Why Texas Artists Paint Dogs and Cats
Paws for a Purrpose, an art event in Texas, is unveiling 60 life-size hand-painted dog and cat sculptures created by 42 top Texas artists, all to benefit animal welfare. Paws…
Sean Malto Joins Mountain Dew Skate Team
Mountain Dew announced that professional skateboarder Sean Malto has officially signed with the Mountain Dew Skate Team. The Kansas native makes his debut as a member of the team on…