Global News Service
Advertising, Marketing, Promotions, Brand Management
Jewellery brand Gitanjali has roped in a Bollywood actor Salman Khan as its brand ambassador. Khan is endorsing the company’s latest consumer offering – two gold and jewellery saving-cum-purchase schemes,…
Tommy Bahama, the brand that launched in 1993 with a print camp shirt and the mantra “relax,” celebrates its 20th anniversary with the Paradise Goes Platinum campaign. The year-long event…
By Rakesh Raman Is everything okay between Nespresso and its brand ambassador George Clooney, a leading American film star? Yes, says Nestlé Nespresso. Dismissing the recent buzz in trade circles,…
Travelocity has launched a new brand campaign highlighted by five new television commercials featuring the Roaming Gnome and a new call to action for consumers: “Go & Smell the Roses.”…
TGI Fridays has crowned Hiroyuki “Mark” Yamada of Tokyo the World’s Greatest Bartender at the 22nd annual World Bartender Championship (WBC) in Dallas. It was announced Friday, March 8. Yamada’s…
Cat food brand Sheba announced Thursday the launch of the ‘feed your passion’ integrated campaign featuring actress, philanthropist, and cat lover Eva Longoria. “I am excited to partner with Sheba…