All’s Well between George Clooney and Nespresso
By Rakesh Raman Is everything okay between Nespresso and its brand ambassador George Clooney, a leading American film star? Yes, says Nestlé Nespresso. Dismissing the recent buzz in trade circles,…
Global News Service
Advertising, Marketing, Promotions, Brand Management
By Rakesh Raman Is everything okay between Nespresso and its brand ambassador George Clooney, a leading American film star? Yes, says Nestlé Nespresso. Dismissing the recent buzz in trade circles,…
Travelocity has launched a new brand campaign highlighted by five new television commercials featuring the Roaming Gnome and a new call to action for consumers: “Go & Smell the Roses.”…
TGI Fridays has crowned Hiroyuki “Mark” Yamada of Tokyo the World’s Greatest Bartender at the 22nd annual World Bartender Championship (WBC) in Dallas. It was announced Friday, March 8. Yamada’s…
Cat food brand Sheba announced Thursday the launch of the ‘feed your passion’ integrated campaign featuring actress, philanthropist, and cat lover Eva Longoria. “I am excited to partner with Sheba…
Hyundai Motor America donated 1,000 coats to the community organization Park Pride, the City of Atlanta’s Mayor’s Office, and the City of Atlanta’s Department of Parks, Recreation and Cultural Affairs.…
The Norwegian soft drink brand Solo says it will release the “world’s largest” message-in-a-bottle in the ocean currents outside of Tenerife on March 13th. The project also involves polar explorer…