How GoPro Captures X Games Gold for ESPN
GoPro, a leading activity camera company, releases its first edits from the games as well as videos that were used during the broadcast production of the 2011 Summer X Games.…
Reebok Names the Fittest Man and Woman on Earth
After four months of competition, Rich Froning Jr. has been named the Fittest Man on Earth and Annie Thorisdottir has been named the Fittest Woman on Earth at the 2011…
Adidas Launches New Marketing Campaign
Sports products company Adidas has unveiled the “all adidas” global brand campaign, stated to be the brand’s largest marketing campaign in history. The campaign showcases Adidas’ distinctive presence across different…
HP Goes with Disney, ESPN to Help Athletes
Expanding on its relationship with Walt Disney World Resort, tech major HP has unveiled the HP Field House at the ESPN Wide World of Sports Complex, a project designed to…
Coming: Porsche Panamera S Hybrid Sports Sedan
Debuting later this year, Porsche will unveil its second production hybrid model, the Panamera S Hybrid. According to the company, the new Panamera model produces 380 horsepower with fuel consumption…
Nissan Rolls Out Electric Sports Car Concept
Automaker Nissan says it may be a concept, but the Nissan ESFLOW electric sports car proves it’s possible to remain environmentally sympathetic without having to give up the joy of…