AXE Hair Teams Up with Football Stars
Football players—Eric Decker and AJ McCarron—are partnering with AXE Hair to introduce a new line of gels. In a new AXE Hair video on the AXE YouTube Channel, Decker talks…
Coca-Cola Gets Andrés Iniesta for FIFA World Cup
Andrés Iniesta who scored Spain’s winning goal in the 2010 FIFA World Cup Final, will be featured in the new Powerade campaign “There’s Power in Every Game.” Powerade is a…
BSkyB and WWE Extend Broadcast Partnership
Integrated media company WWE (NYSE:WWE) and BSkyB (LSE:BSY.L) have extended their partnership for five more years. This is to exclusively broadcast WWE’s weekly programming to homes in the U.K. and…
PUMA Joins Hands with Arsenal Football Club
Leading sports brand PUMA and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, PUMA will become the official kit partner of Arsenal. In addition to…