A week in Tuscany awaits four creative individuals as DaVinci Wine debuts its second-annual Storyteller Experience on the brand’s Facebook page.
The program, which garnered over 200 applications last year, is designed to give artists, photographers, chefs, writers and other creative types a behind-the-scenes look at the people and place behind the brand’s wines in the storybook Tuscan town of Vinci—birthplace of Leonardo da Vinci and home to DaVinci Wine’s cooperative of over 200 growers.[ Also Read: Consumers Share their Story of DaVinci Wine ]
“Last year’s Storyteller Experience was such a wonderful way to invite the public into our world and offer a look at the detailed stories behind our wine,” says Gabriela Becker, assistant marketing manager for DaVinci Wine.
“We were thrilled with the talented group of Storytellers that got the chance to tour Tuscany with us and get a first-hand look at the winemakers, chefs, artisans and growers that comprise the DaVinci culture.”[ Also Read: Telling Your First Car Story to Subaru ]
Each of the 2011 DaVinci Storytellers—a writer, an artist, a culinary professional and a filmmaker—then created original work commemorating their weeklong experience in Vinci.
Content included works of art, recipes, non-fiction narrative and short films that debuted on the brand’s Facebook page.
In May, the brand will announce three chosen Storytellers, one for each category. The fourth and final spot, however, will go to a public vote on the DaVinci Facebook page among the next top four applicants.[ Also Read: Why and How Companies Use Facebook ]
Applicants will be judged in four areas: a personal essay, samples of work, social media influence and a summary of experience. DaVinci is looking for individuals who are not only talented in their chosen category, but also interested in wine and Italian culture and sharing their creativity and experience with others via social media.[ Also Read: Five Bitter Truths about Social Media ]
DaVinci will cover the cost of air travel, hotel accommodations and meals while in Vinci for seven days; each DaVinci Storyteller, in turn, will express their experience using their creative talents.
The resulting videos, recipes, stories, photography and art will be shared by the Storytellers as well as by the brand on the DaVinci website and Facebook page.
Initial applications are being accepted through May 4 on the DaVinci Wine Facebook page. To apply and view the official terms and conditions, visit www.facebook.com/davinciwine.
In the picture above: The town of Vinci, Italy, in the heart of Tuscany, is home to the Cantine Leonardo da Vinci growers’ cooperative that produces DaVinci Wine.
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