Heidi Klum to Sprinkle Fragrance for Coty

Coty, a leading global beauty company, has announced the signing of international celebrity and multifaceted supermodel Heidi Klum to develop and market her new signature fragrance, Heidi Klum Shine.

Beginning her career as a model and cover girl, Heidi Klum has gone on to create an extensive portfolio including designing an active wear collection called Heidi Klum for New Balance sold exclusively on Amazon, executive producing and hosting three television shows: Project Runway and Seriously Funny Kids on Lifetime and Germany’s Next Top Model by Heidi Klum and being the Artistic Advisor and face of leading European cosmetic company, ASTOR, among other projects.

[ Also Read: How Actress Kim Keeps Her Skin Sexy ]

Recently, Kate Moss made an exclusive personal appearance at Boots Sedley Place to celebrate the launch of her latest fragrance, Vintage Muse. (Read: Kate Moss Comes to Promote Vintage Muse)

Among the other recently introduced fragrance brands is Purr. Known for her sophisticated yet playful personal style and envelope-pushing lyrics, platinum-selling recording artist Katy Perry offered her brand into beauty with the launch of her first fragrance, Purr by Katy Perry. (Read: Katy Perry to Debut Her Own Fragrance)

Global beauty company Avon transforms champion driver Carl Edwards’ need for speed into an exhilarating scent for men. NASCAR driver Edwards will serve as the face of the Avon’s latest fragrance, Turn 4XT. (Read: Carl Edwards will Add Thrill to Turn 4XT Scent)

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Likewise, Victoria’s Secret models are stated to be the inspiration behind new Victoria’s Secret Bombshell, the latest addition to the brand’s fragrance collection. 

The scent starts with an effervescent, fruity-floral base: Shangri-la Yellow Peony from China, Purple Passionfruit from the Brazilian jungle and rich Vanilla Orchid. (Read: Victoria’s Secret Unveiled with Fragrance Bombshell)

And Latin superstar singer Shaila Durcal decided to wear one of the sophisticated scents from the Degree Women Fine Fragrance Collection, a line of anti-perspirants and body mists, at the 11th Annual Latin Grammy Awards. (Read: Shaila Prefers Degree Women for Grammy Awards)

[ Also Read: Hollywood Beauties Shine in Platinum Jewelry ] 

Now comes Heidi with her Shine.  Heidi has established herself as a beauty and style icon while maintaining an effervescent spirit and lust for life, says Coty.

“I am thrilled to be partnering with Coty on my new fragrance,” said Heidi Klum.

“Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’.”

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“We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” declared Bernd Beetz, CEO, Coty Inc.

Heidi Klum Shine is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the company’s Coty Beauty division.

The announcement was made today, Jan. 21.

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