Netflix Goes to the Net to Deliver Flicks

Close on the heels of its rival Hulu’s Internet video subscription service offer, Netflix introduced Monday a similar $7.99 streaming-only subscription plan in the United States.

With its members now watching more content streamed over the Internet than on discs delivered by mail, Netflix has decided to take the Internet route to deliver movies and TV shows.

The plan, which allows members to instantly watch unlimited movies and TV episodes streamed from Netflix to TVs and computers, is available now to both new and existing members.

[ Also Read: Xfinity TV App for iPad to Watch TV Shows ]

A few days ago, Hulu launched Hulu Plus, which is claimed to be the first and only internet video subscription service to stream full current seasons and a deep library of back seasons of hit TV shows from ABC, FOX, NBC, and more.

The service is being offered in HD, to computers, internet-connected TVs and Blu-ray players, set-top boxes, mobile phones, and tablets, for $7.99 per month. (Read: Hulu Plus Service Comes for $7.99 per Month)

Netflix has also decided to offer it service at the same price at which Hulu Plus comes.

“We are now primarily a streaming video company delivering a wide selection of TV shows and films over the Internet,” said Reed Hastings, Netflix co-founder and CEO. 

“This action reflects the tremendous customer value we’ve injected into streaming from Netflix, our initial success with a pure streaming service in Canada for $7.99 a month and what our U.S. members tell us they want.”

[ Also Read: Netflix Enters Canada to Show Internet Movies ]

Among the other offers targeting consumers in the entertainment markets, DISH Network says its Google TV solution is now available to customers for $179.

By combining search capabilities and content on the Web with DISH Network’s onscreen programming data, DVR and Video on Demand content, it delivers an entertainment experience resulting in an advanced integration of Google TV. (Read: Google Makes Web a New Channel for Your TV)

The company also announced that the price of its subscription combining unlimited movies and TV shows streamed instantly over the Internet and unlimited DVDs delivered by mail, with one DVD out at a time, will increase by a dollar a month to $9.99. 

Prices of subscription plans allowing for more DVDs out at a time will also increase and are detailed at Price changes take effect now for new sign-ups and in January for existing members.

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Netflix members in the U.S. now have access to an ever expanding library of movies and TV episodes that can be watched instantly.

Moreover, there are over 200 consumer electronics devices – including the three major game consoles and scores of Blu-ray disc players, Internet-connected TVs and digital video players – capable of streaming from Netflix right to members’ TVs, the company says.

With more than 16 million members in the United States and Canada, Netflix, Inc. is the world’s leading Internet subscription service for enjoying movies and TV shows.

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Rakesh Raman