Online Videos Getting Popular Among Kids

Public Broadcasting Service (PBS) reports that for the first time, its is the No. 1 kids site for free videos streamed based on the number of videos viewed, according to the September data provided by Web researcher comScore.

It said today, Nov. 1, kids spent an average of 47 minutes watching free, educational videos on the site in September, which is twice the monthly average for other top kids’ sites, with close to 88 million free video streams for the month.

“PBS has always been a pioneer in providing age-appropriate, educational content to engage kids and to encourage their innate curiosity, helping them prepare for success in school and in life,” said Lesli Rotenberg, senior vice president, Children’s Media, PBS.

“We continue to break new ground by making our content accessible to all kids, in new ways, on all platforms.”

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With some of the recent innovative steps, PBS is emerging as a leading content company in the new-media universe.

A few days ago it said that the first full episode of the multi-part series Circus will premiere on PBS for iPad. The episode was made available for streaming in advance of the broadcast premiere.

Moreover, PBS has announced the beta launch of a new, featuring local content from member stations, full TV episodes from series and auto-localization features. (Read: Circus to Premiere on PBS for iPad)

Today, it is largely believed that traditional media – print and television – is in trouble. So forward-looking content providers are exploring new-media, online channels to deliver their content to consumers across the world. (Read: Newspapers, TV on Deathbed; Online in Baby Bed)

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Even leading consumer electronics companies are introducing new products to meet the emerging demand in the digital convergence marketplace.

With its eyes on the connected TV space, Sony has introduced Sony Internet TV, powered by Google TV. It is claimed to be the world’s first television with the ability to watch HDTV, enjoy apps, and browse the Internet seamlessly on one device. (Read: Sony Internet TV Comes with Google TV

PBS KIDS has also optimized its video player for Google TV, giving users access to more than 1,500 videos through Google TV compatible devices.

The PBS KIDS preschool  and PBS KIDS GO! players offer free, online access to more than 3,800 streaming, full-length episodes and free video clips.

These videos include educational programs like THE CAT IN THE HAT KNOWS A LOT ABOUT THAT and CURIOUS GEORGE as well as web-original programs like FIZZY’S LUNCH LAB and video with integrated games.

Demand for online television is on the rise. According to comScore Video Metrix, 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the month.

Photo courtesy: PBS KIDS

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Rakesh Raman