Pandora Partners with Country Music Artist Kellie Pickler

Music Artist Kellie Pickler
Music Artist Kellie Pickler

Pandora Jewelry, one of the world’s top jewelry brands, has announced a partnership with country music artist and television personality, Kellie Pickler.

The prolific entertainer, who first gained fame on FOX’s “American Idol” before releasing four albums (including her most recent, the critically-acclaimed The Woman I Am) and winning ABC’s “Dancing with the Stars,” will be featured in Pandora’s national advertising campaign for summer 2014, exclusively in the U.S.

“Kellie is not only talented, she’s also a genuinely caring person, a loyal friend and a generous supporter of a number of charities; all qualities that exemplify the Pandora brand,” said Angel Ilagan, VP, Marketing, Pandora Jewelry, Americas. “We’re looking forward to telling her inspiring story and showcasing her inner beauty as part of this year’s summer campaign.”

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“At the end of the day, I think we all want the same things — to love and be loved by our family and friends, to be respectful and respected, and to, hopefully, reflect the women we are on the inside,” said Pickler. “I’m really looking forward to working with Pandora because they are a brand that celebrates and encourages the individual lives of women.”

The partnership between Kellie Pickler and Pandora, which is exclusive to the U.S., was brokered by CAA.

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Rakesh Raman