Pizza Hut Lures Facebook Users with Free P’Zone

While Facebook “Likes” have hardly any meaning for the promotion of a brand, many desperate outfits are trying to entice Facebook users with baits of different types.

Close on the heels of “Like It Live, Like It Together” Facebook campaign announcement by Bacardi rum, T.G.I. Friday’s recently announced its Buy Your Friend A Beer App for Facebook users. (Read: Buy Your Friend a Beer Offer on Facebook)

Pizza Hut is among the latest to jump on the bandwagon.

Through Saturday, August 13, fans who “like” Pizza Hut on Facebook or join the Hut Lovers email program will receive a free P’Zone with any online pizza purchase.  The brand claims more than 50,000 fans on Facebook took advantage of this offer the first day. P’Zone, the Pizza Hut take on a delicious, cheese and topping-filled calzone, is available for $5 at participating Pizza Hut restaurants and free for a limited time.

[ Also Read: Why Bacardi Too Wants to Chase Facebook Likes ]

“When it comes to unmatched taste at a great price, it doesn’t get any better than the $5 P’Zone at Pizza Hut – unless we just give it away,” said Kurt Kane, chief marketing officer at Pizza Hut.

[ Also Read: Which Brand Got Most ‘Likes’ on Facebook? ]

There are two ways to score the summer reward from Pizza Hut before the offer ends on Saturday, August 13. Facebook users can visit, “like” the Pizza Hut page, and then place an online order to get the deal.

[ Also Read: 10 Reasons Why Social Media Doesn’t Help ]

Pizza Hut brand fans on Facebook can also claim their P’Zone prize by clicking on the “Get Your P’Zone” tab on the Pizza Hut Facebook page.

Others can visit and join Hut Lovers email to get their hands on a free P’Zone. Joining Hut Lovers also gives customers access to Pizza Hut coupons, specials, promotions, announcements and event information via an email or text message. The free P’Zone is redeemable with any online pizza purchase.

Pizza Hut made this announcement Monday, August 8.

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Rakesh Raman