How to Measure ROI on Social Media Marketing
Digital marketing agency Overdrive Interactive has launched SocialEye, a tracking and measurement dashboard designed to reveal the ROI of social…
Top 10 Social Networking Sites in India
Online social networking site Facebook.com has grabbed the number one ranking in July with 20.9 million visitors, up 179 percent versus…
Finalists for Interactive Advertising, Marketing Awards
The Interactive Advertising Bureau (IAB) has announced the finalists in the sixth annual MIXX Awards, which now join a list…
A Nightmare on Elm Street: Never Sleep Again!
Freddy Krueger, the iconic undead dream stalker whose burned, disfigured face, tattered green and red sweater and four-bladed glove has…
When Facebook Comes on the Road, Really!
An outdoor digital Facebook billboard displays ‘real-time’ content from a firm’s actual Facebook page. Buffalo-based accounting firm, Freed Maxick &…
Gap will Add Design to Jeans with Attitude
Specialty retailer Gap will open a new creative design office in Los Angeles, introduce a new fall collection of jeans…