Show Off Lip Lacquer Ads Feature Kate Moss

New Rimmel London Show Off Lip Lacquer features a new lacquer formula packed with pure colour pigments that deliver bold, saturated colour and intense mirror-like shine all in one show-stopping tube.

This creamy lip lacquer is claimed to be smooth, not sticky, for supreme comfort and phenomenal shine that lasts all day.

With a sweep of the new foam applicator — featuring a built-in micro-reservoir to hold the perfect amount of lacquer within the wand — the colour glides on easily and evenly, leaving lips looking and feeling beautiful and moisturized hour after hour, claims the company.

Fashion and beauty icon Kate Moss features in the ad campaign of Rimmel London Show Off Lip Lacquer, which was introduced Thursday, August 8.

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Available in 14 shades including Celestial, Nova, Comet, Solstice, Out Of This World, Galaxy, Big Bang, Aurora, Luna, Stellar, Nude Eclipse, Light Year, Stargazer and Apocaliptic, each is priced $5.99.

Show Off Lip Lacquer is available exclusively at Walgreens through December 2013. It will be in full distribution at chain drug stores and mass U.S. retailers in January 2014.

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Rakesh Raman