Super Playboy For Him and For Her

Playboy launches a super-sexy, super-charged advertising campaign for Super Playboy, its new fragrance and body care collection.

The tongue-in-cheek television, print and digital campaign plays out the epic exploits of super seducers as they take control of the night.

Playboy’s playful new television advertising depicts the adventures of a Super Playboy hero and heroine at an über-glam rooftop party. It’s the perfect setting for both to unleash their powers of seduction – saving the world can wait! The campaign is directed by Paul Middleditch.

The TV film For Him follows the suave Super Playboy through various party scenarios with amusing consequences – such as when his X-ray vision drifts from checking out gorgeous women onto a male party-goer – until he meets his match, the Super Playboy heroine. The television advertisement For Her centres on this same hot Super Playboy heroine.

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Rakesh Raman