Adidas Reveals Recyclable Performance Running Shoe
Adidas said Wednesday (April 17) it will tackle plastic waste with the reveal of Futurecraft.Loop – a 100% recyclable performance running shoe. In 2019, Adidas will produce 11 million pairs…
Virat Kohli Is the New Face of Adidas Cricket
Indian cricketer Virat Kohli was introduced by Adidas at the Talkatora Stadium today as the new brand ambassador. Speaking at the event, Virat said, “I am all in with Adidas!…
Adidas NEO Label Signs Selena Gomez as Style Icon
Actress, recording artist, and designer, Selena Gomez is celebrating her new partnership with Adidas NEO Label. Teen lifestyle brand Adidas NEO Label has appointed Selena Gomez as its new global…
Adidas Signs Deal with Robert Griffin III
Adidas today announced a partnership with 2011 Heisman Trophy winner and top NFL Draft prospect quarterback Robert Griffin III of Baylor University. “Adidas is a perfect fit for me,” said…
Adidas Launches New Marketing Campaign
Sports products company Adidas has unveiled the “all adidas” global brand campaign, stated to be the brand’s largest marketing campaign in history. The campaign showcases Adidas’ distinctive presence across different…
How Adidas Techfit Jerseys Help Football Players
Athletic products company Adidas has unveiled its new Techfit compression football jerseys for seven NCAA (National Collegiate Athletic Association) teams including Michigan, Notre Dame, Tennessee, Cincinnati, UCLA, Texas A&M and…