With Kinect and Bing, You Say It, Xbox Finds It
Microsoft kicked off the Electronic Entertainment Expo (E3) Monday by solving the challenge of finding the entertainment you want, quickly and easily. The solution: voice search with Bing on Xbox…
HP Goes with Disney, ESPN to Help Athletes
Expanding on its relationship with Walt Disney World Resort, tech major HP has unveiled the HP Field House at the ESPN Wide World of Sports Complex, a project designed to…
Bing Brings ESPN Series ‘I Am a World Champion’
Sports entertainment company ESPN and Microsoft search engine Bing have joined forces to present a multifaceted program that includes a feature series highlighting champion quarterbacks and their decisive moments in…
LaVallee Show at Red Bull: New Year No Limits
Red Bull says history will be made by Levi LaVallee on New Year’s Eve at Red Bull: New Year. No Limits, airing live on Friday, Dec. 31 on ESPN, immediately…
Touch the Ball in New TV Ad Campaign
In its new television advertising campaign, ING Direct USA, a leading direct bank, uses different scenarios to convey a better way to bank – “Touch the Ball.” In each spot,…
Can Pepsi MAX Conquer the Competition?
Yes, says the zero-calorie cola. In a multimedia marketing campaign, Pepsi MAX invites American consumers to taste for themselves that when it comes to maximum taste and zero calories, Pepsi…