Pepsi Unveils New Social TV Platform
Pepsi unveiled Wednesday two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX’s THE X FACTOR and will drive social engagement around…
Pepsi TV Ad Searching for the Next Pop Music Star
Pepsi decided to unveil a new television spot titled, “Music Icons” Wednesday during the debut of FOX’s THE X FACTOR. The television spot celebrates Pepsi’s rich music history, featuring global…
Top PR Award for Pepsi Communications Team
The Public Relations Society of America (PRSA) presented its highly coveted Public Relations Professional of the Year award to the Pepsi communications team for serving as the catalyst in helping…
Music and Fun Go Well with Pepsi
Pepsi announced Monday the launch of the first-ever Sabados de Verano music program, a 12-week free music entertainment summer series showcasing the hottest Latino acts including, Alacranes Musical, Belanova, K-Paz,…