Pepsi Unveils New Social TV Platform
Pepsi unveiled Wednesday two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on FOX’s THE X FACTOR and will drive social engagement around…
Social Media Catching Baseball Fan Sentiment
IBM and the University of Southern California (USC) Annenberg Innovation Lab (AIL) announced Wednesday a new social media analysis project focused on Major League Baseball during the World Series. The…
New Mobile PR App for Apple Devices
The app provides access to breaking announcements from public and private companies, governmental departments and NGOs from around the world, posts from top PR (public relations) and marketing blogs and…
Warner Bros. Scribblenauts Game for Apple Devices
Warner Bros. Interactive Entertainment has announced that its Scribblenauts Remix App for iPad, iPhone and iPod touch is now available on the App Store. From the hit video game franchise…
How to Protect Kids from Perils of Social Networking
As social networking use is increasing among children, parents must be worried about their online safety. So, organizations world over are offering solutions for parents to ensure cyber protection of…
Twitter Can Show You the Paranormal Activity
Paramount Pictures will debut Paranormal Activity 3 exclusively in cities where the most fans “Tweet To See It First”. This campaign, launched Wednesday, is open to fans worldwide. Paranormal Activity…