Talking Baby Ad to Help Investors Plan for Future

E*TRADE Financial Corporation (NASDAQ: ETFC) has announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC television network broadcast of Super Bowl XLVI.

The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with help from Financial Consultants at E*TRADE. It was announced Friday, Feb. 3.

[ Also Read: Volkswagen Reveals the Game Day Spot ]

“As we celebrate our 5th year with the E*TRADE Baby, we’re focused on building on our momentum by ensuring the campaign remains memorable and iconic, and also says something new about E*TRADE’s offerings. With that in mind, this year’s approach features the Baby interacting with people facing important real-life events that trigger a need to consider investing,” said Nick Utton, chief marketing officer of E*TRADE Financial Corporation.

[ Visit the ultimate destination for global tech trends and news – RMN Digital – where technology gets simplified. ]

The Baby ad is part of a new marketing campaign spanning television, print, online and social media, which includes:

• A second new Baby television spot called “Best Man”

• A series of Investing Solutions television commercials, launching in February, showcasing E*TRADE 360, Retirement and E*TRADE Pro

• Print and online executions aligned to the recently launched new website

• Online advertising integration with key sites including and,, Yahoo!, Google, YouTube, Facebook and Twitter

• Fully integrated social media campaign featuring a “Top Ten Baby Moments” video, YouTube brand page, and Facebook and Twitter elements

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors.

Support RMN News Service for Independent Fearless Journalism

In today’s media world controlled by corporates and politicians, it is extremely difficult for independent editorial voices to survive. Raman Media Network (RMN) News Service has been maintaining editorial freedom and offering objective content for the past more than 12 years despite enormous pressures and extreme threats. In order to serve you fearlessly in this cut-throat world, RMN News Service urges you to support us financially with your donations. You may please click here and choose the amount that you want to donate. Thank You. Rakesh Raman, Editor, RMN News Service.

RMN News

Rakesh Raman