Time Warner Cable to Connect a Million Minds

Wouldn’t It Be Cool If… is a national campaign to get more youth thinking about science and math in a fun, innovative way through an ideation competition. It challenges youth ages 10-15 to dream up the coolest thing to make their life, community or even the world more awesome, and then to think about how science and math could help bring those ideas to life.

Beginning Tuesday through March 28, 2012, eligible youth can submit their ideas at www.wouldntitbecoolif.com.

It is believed that 80 percent of jobs created in the next decade will require some form of math and science skills, and yet 61 percent of middle school students would rather take out the garbage than do their math homework. A key goal of Wouldn’t It Be Cool If… is to ensure students are engaged and interested in STEM subjects.

The campaign is jointly presented by Time Warner Cable’s philanthropic STEM initiative, Connect a Million Minds, and i.am FIRST, founded by artist, entertainer and entrepreneur will.i.am.

Beginning Tuesday, will.i.am will appear in a national public service announcement that encourages kids to submit their cool ideas online.

“Science and math fuel the inventions and advancements that are rapidly transforming our world, and are essential skills for tomorrow’s innovators, scientists and programmers,” said will.i.am.

“I’ve met a lot of kids who are using math and science to do amazing things, but we need more kids to understand the power of these subjects to change their lives, to change the world. Wouldn’t It Be Cool If… inspires all kids to dream big and empowers them to use math and science to bring their idea to life.”

Local partnerships and relationships will help reach youth and spread the word. The signature partner for this effort is the Boys & Girls Clubs of America, the nation’s largest youth-serving organization, which is working to get kids ideating in more than 4,000 Clubs.

Local Time Warner Cable markets are collaborating with Clubs and other partners in nearly 20 cities to host events that will engage hundreds of youth.

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Rakesh Raman