Trump Hotels Launches New Midscale Brand American IDEA

Trump Hotels - Scion Rendering
Trump Hotels – Scion Rendering

Trump Hotels announced Tuesday the expansion of its hotel portfolio with the launch of its new midscale brand, American IDEA, a concept rooted in local history and neighborly service.

According to a company statement, American IDEA hotels will be an alternative, for both guests and hotel developers, looking for an answer to the run-of-the-mill offerings currently in the midscale space.

Trump Hotels currently has three agreements signed for American IDEA properties in the Mississippi Delta area.

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The Hotel Group also confirmed Cleveland, Miss. as the first location for its upscale SCION hotel brand, announced last year. The property, owned by Chawla Pointe, LLC. and named SCION at West End, will be a multi-faceted hospitality campus.

Trump Hotels is a family enterprise which is part of The Trump Organization, helmed by Donald Trump Jr. and Eric Trump.

Photo courtesy: Trump Hotels

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