When Nestle Creates the Raisinets City

In celebration of National Chocolate Covered Raisin Day on March 24, Nestle Raisinets took over the small town of Raisin City, California renaming it: “Raisinets City” for the day!

Costumed Raisinets characters rolled into town and word quickly spread. Raisin City’s 167 residents poured into the town square where they were treated to delicious Raisinets, as well as a fun-filled day of Raisinets-themed activities including a parade, relay race, and more.

Raisin City residents young and old, along with Nestle representatives, kicked off the celebration with a festive parade around the town square. It was led by the life-sized Nestle Raisinets costumed characters who handed out bags of the delicious treat.

At the main event, a new town sign was revealed to onlookers, showcasing the city’s adopted name for the day: “Raisinets City.”

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“There’s no better place to celebrate National Chocolate Covered Raisin Day than in California’s Central Valley where 100 percent of the raisins used in Raisinets are grown,” said Tricia Bowles, spokesperson, Nestle Raisinets.

“Bringing the finished product back to those who work so hard to grow the fruit for Raisinets is extremely rewarding. Raisin City’s charm and warmth accurately reflect the 80-year tradition of Nestle Raisinets.”

Raisin City is located in the heart of the San Joaquin Valley – home to nearly 5,000 raisin growers and where 99.5 percent of U.S. raisins are produced.

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Seventy percent of Raisin City’s townspeople are involved in the growing and harvesting of California raisins.

Raisinets, according to Nestle, are the first chocolate covered raisin candy to have a cartoon series featured on its own YouTube channel! – www.youtube.com/raisinets

Nestle Raisinets officially kicked off the Star Struck Sweepstakes Thursday in celebration of National Chocolate Covered Raisin Day.

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Raisinets lovers can enter at www.raisinets.com/starstrucksweepstakes for a chance to win the Grand Prize – a trip for two to Hollywood or New York City (winner’s choice) and $2,500.

For ten extra bonus entries towards the Grand Prize, entrants can upload a photograph at the website of themselves holding a package of Raisinets or the Raisinets logo/image.

Those who enter are automatically entered to win additional daily prizes such as a Flip Video UltraHD or kate spade Bon Vivant Zippered Chrissy with Bow.

The contest will continue through June 21, 2011.

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Rakesh Raman