Which Brand Got Most ‘Likes’ on Facebook?

Every record is set once. And, as the saying goes, every record is meant to be broken.  Especially in social media, where the world can change in a matter of hours, or even minutes.

But now, Guinness World Records honored Oreo as the first brand to attempt – and set – the Guinness World Records mark for the “Most ‘likes’ on a Facebook post in 24 hours.”

While the Oreo reign as a social media record holder may be short and sweet, the company says, Oreo fans around the world rallied to help their favorite cookie become the world’s “Most Liked.”

The record attempt began on Tuesday, Feb. 15 at 9 a.m. EST, when the Oreo Facebook community of 16 million fans from around the world was invited to “like” the following post:  “‘Like’ this post to join other Oreo fans around the world in setting a Guinness World Record for most ‘likes’ to a post in 24 hours. Oreo is the world’s favorite cookie, and with your help, it will be the most ‘liked.'”

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Guinness World Records, the global organization on record setting, confirmed the record at 9 a.m. ET on Wednesday as fans around the world tallied a total of 114,619 “likes.”

“We’re so proud of our fans who came together to make this momentous first happen. So while our reign as record holder may be short but delectably sweet, like Oreo cookies, we proudly accept the record on behalf of our fans across the globe,” said John Ghingo, senior director, Oreo Global Growth Platforms for Kraft Foods.

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Facebook fans showed their support for the initiative through thousands of comments to the post, such as “WOOHOO – I’m gunna be a world record holder,” and “we need a love button instead of a like.”

Oreo has built the third largest brand community on Facebook, with more than 16 million fans from over 20 countries, and a page accessible in three languages (English, Spanish and French).

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Next year, Oreo will celebrate its 100th birthday and continues to expand into new countries. Currently Oreo cookies are sold in more than 100 markets around the world, after launching in France and Romania in 2010. Oreo is launching in Poland and Germany in early 2011.

For more information on Oreo, visit www.facebook.com/oreo.

The Oreo brand belongs to Kraft Foods.

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Rakesh Raman