YAHTZEE Promises Fun for Players on iPad

EA Mobile − a division of Electronic Arts Inc. and the world’s leading mobile games publisher says that the family favorite game YAHTZEE is now available for the iPad on the App Store.

YAHTZEE – the latest product in a strategic licensing alliance between EA and Hasbro – brings the popular dice game to players in new ways and with a new game mode exclusive to the iPad.

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Utilizing the bigger screen and Multi-Touch user interface, EA says, YAHTZEE for iPad delivers hours of fun getting high-scoring dice combos while players strive for the always elusive “Yahtzee!”.

“I’ve always enjoyed playing YAHTZEE, and the iPad app engages players in enjoyable, innovative ways,” said Travis Boatman, VP of Worldwide Studios for EA Mobile.

YAHTZEE for iPad players can try their luck in a number of different gameplay modes. In addition to the familiar “Classic Mode,” players can score within color categories in “Rainbow Mode,” strategize in “Duplicate Mode,” think fast against friends in “Battle Mode” and even go head-to-head in “Duplicate Rainbow Mode.”

Players can also become a YAHTZEE Adventurer and take on in-game characters designed to test their skills.

Also, YAHTZEE players can shake it up with family and friends using Facebook Connect to issue friendly challenges and post high scores.

“YAHTZEE has been a family favorite for more than 40 years,” said Mark Blecher, senior VP and general manager of Digital Gaming and Media at Hasbro. “EA has blended original and new ways to play that leverages the iPad platform and further ratchets up the anticipation of yelling ‘Yahtzee!’.”

Previously, EA Mobile collaborated with Hasbro bringing the classic board game SCRABBLE to the iPad. YAHTZEE for iPad is available from the App Store or at www.itunes.com/appstore/.

Hasbro, Inc. is a leading company offering children’s and family leisure time products and services.

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Rakesh Raman