Beauty Goes Digital with the Sephora App for iPad

Sephora North America has announced that its Sephora App for iPad is now available on the App Store. It offers an integrated digital beauty experience that brings diverse social feeds into one fun, magazine-like format.

The Sephora App includes up-to-the-minute beauty news and information from Sephora’s Facebook and Twitter feeds, its BeautyTalk community, Beauty And The Blog website and Sephora’s YouTube Channel, providing the latest beauty trends and advice.

The layout updates each time the app is accessed and can be tailored to only show the content individual users want for a personal experience.

Once you’ve read the reviews, seen the videos and posted your own comments, Sephora’s App for iPad offers a seamless online shopping experience and a special-edition, iPad-only summer catalogue that puts the hottest products and top seasonal trends at your fingertips, says the company.

“We’re extremely proud of Sephora’s App for iPad and consider it an immersive, educational and entertaining beauty retail experience,” said Bridget Dolan, VP of Interactive Media.

The Sephora App is available for free from the App Store on iPad or at www.itunes.com/appstore.

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Rakesh Raman