Katy Perry Joins Forces with The Sims

Interactive entertainment company Electronic Arts (EA) has announced the beginning of a creative collaboration between superstar Katy Perry and The Sims, one of the most popular gaming series.

In collaboration with Perry, The Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods.

The relationship kicks off with a special Collector’s Edition for The Sims 3 Showtime, launching in March 2012. Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand.

“I love how you’re able to play out different stories through your Sims characters – giving them different careers and watching them succeed,” said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”

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Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games that celebrate the imagination that she brings to her performances, music videos and life. Katy Perry will also be featured throughout The Sims television advertising campaigns, online communications and retail marketing around the world.

In The Sims 3 Showtime, the latest expansion pack to The Sims 3, players can venture into a new world and play out a rags-to-riches story with their Sims as they become superstar singers, acrobats and magicians, or even moonlight as a DJ.

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Rakesh Raman