LG ‘Home Court Challenge’ for NCAA Men’s Final Four

LG Electronics USA, an official NCAA corporate partner, will give fans a chance to relive a classic 20-year-old college basketball game during the 2012 NCAA Men’s Final Four.

The “LG Home Court Challenge” is a highlight of LG’s buzzer-beating fan engagement activities, which also includes a nationwide sweepstakes this month and interactive technology experiences at the NCAA Bracket Town fan extravaganza on Final Four weekend in New Orleans.

The number “20” is a recurring theme for LG at the Final Four this year. The 20-year reunion of the 1992 Duke vs. Kentucky Regional Finals will take 20 minutes – the length of a half of play in college basketball and the exact amount of time as an NCAA tournament halftime.

The centerpiece of the LG Home Court Challenge is new TurboWash laundry technology which saves consumers 20 minutes per wash cycle, says LG.

Joining the LG team for NCAA March Madness 2012 is Greg Anthony, former college and NBA basketball player and current CBS Sports and Turner Sports analyst. Anthony will emcee the LG Home Court Challenge during Final Four weekend.

[ Also Read: Denver to Host NCAA Women’s Final Four ]

The LG Home Court Challenge will tip off on Sunday, April 1 at 2 p.m. CT at Bracket Town in New Orleans. To celebrate this two-decade-old milestone, Buick Arena will be transformed into an LG model home and the two players will be tasked with completing a variety of household chores while being scored on skill and flair by Anthony.

The challenge kicks off in the laundry room highlighted by the ultra-fast TurboWash technology that gets clothes cleaner in less time. After the players navigate the two laundry areas, the challenge takes them through two kitchen spaces where they’ll unload groceries and prepare appetizers, followed by a quick stop using two LG Nitro HD smartphones for calling friends and family, and into a living room with recliners where each player will cool down while enjoying exciting 3D sports action on an LG CINEMA 3D Smart TV.

“The LG Home Court Challenge is a friendly competition that emphasizes rivalry and good sportsmanship, giving fans an opportunity to relive the legendary Duke-Kentucky game from 20 years ago and offering an entertaining look at how innovation enhances consumers’ lives,” said James Fishler, senior vice president, marketing and go-to-market operations, LG Electronics USA.

Photo courtesy: LG Electronics

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Rakesh Raman