New Media, Mobility, SaaS Grow in A-P Market

The enterprise applications (EA) software market in the Asia/Pacific excluding Japan (APEJ) region registered a 13.4% growth in 2H 2010 compared to 2H 2009, according to the latest IDC Asia/Pacific Semiannual Enterprise Applications Tracker. The findings were announced today, July 13.

This was, primarily due to the emphasis organizations had on productivity, optimization, and business integration. IDC expects this positive impetus to continue and drive the market to grow at a CAGR of 13.74% till 2015 and reach US$8.7 billion.

“Newer delivery models (e.g. SaaS and appliances), together with “socialytic” applications – a convergence of EA, unified communications (UC), collaboration tools, social media, analytics – and enterprise applications mobility, will start gaining traction and would graduate to mainstream adoption owing to the need for optimized business processes, better marketing, customer relationship, and executive decision making,” said Sabharinath Bala, research manager of IDC’s Asia/Pacific Enterprise Application Software.

[ Also Read: Will SaaS Disappear in the Cloud? ]

Enterprise applications include enterprise resource management, customer relationship management, and product supply chain management.

The IDC study says focus will be on the integration of analytic appliances into enterprise applications. It will help streamline business processes and thereby improving customer relationships, reducing time-to-market, and enhancing collaborative decision making.

With the evolution of multiple technology areas (e.g. smartphones, cloud computing, and hosting services), the EA market will see an augmented stimulus on true enterprise mobility services. It is not just to improve productivity, but to access mission critical information and make real-time informative decisions.

[ Also Read: Spending on Gaming to Exceed $74 Billion in 2011 ]

Among the197 vendors covered in the tracker report in 2H 2010, six achieved more than US$100 million in revenue. Apart from the traditional global vendors like SAP, Oracle, and Microsoft, even specialized vendors like Salesforce.com, and local vendors like Kingdee registered strong YoY growth, according to IDC.

Countries covered in IDC’s Asia/Pacific Semiannual Enterprise Applications Tracker include Australia, New Zealand, Korea, India, the PRC, Taiwan, Hong Kong, Singapore, Malaysia, and Thailand.

In the picture above: APEJ Enterprise Applications Market Size & Forecast (2011 – 2015)

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