Online Exhibit on 60 Years of TV Commercials

The Museum of Broadcast Communications (MBC) has announced a new online exhibit at museum.tv, “We’ll be Right Back: 60 years of Television Commercials” on Wednesday.

The online exhibit has been culled from the MBC’s archives of more than 10,000 commercials and nearly 100,000 hours of content.

It spans six decades, and showcases over 100 of the best television commercials from the 1940s through today. The advertising work includes the “Cool 50’s” through “The 2k’s.”

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The online exhibit features classic spots from brands such as Tootsie Roll Pops, Chevrolet, Texaco, Tang, Life Cereal, McDonalds, Alka Seltzer, Dunkin Donuts, Coca Cola, Budweiser, American Express, Lexus, Gillette, Apple, Target and others.

It also offers a look at Super Bowl advertising featuring the most memorable spots from 1969 to 2010, Political advertising, Infomercials, Public Service Announcements and examples of Product Placement on programs like “I Love Lucy” and “Modern Family.”

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There is a section featuring Chicago’s most memorable local advertising including Walter E. Smithe and Empire Today.

Bruce DuMont, president and founder of the Museum of Broadcast Communications says of the new exhibit: “Television programming and advertising are mirrors that reflect popular culture. Preserving our television heritage is a way of preserving our past, and offers future generations the chance to experience that culture in a very real way.”

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The exhibit starts in the earliest days of television programming and chronicles the growth of television advertising, from simple product placement to an art form all its own.

Each section features links that let visitors watch classic commercials and editorial that provides a brief history of the era or genre and helps visitors put the content they view in context with the times.

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Visitors can also get a look at the future and learn about the progress on the New Museum of Broadcast Communications, now under construction in the heart of downtown Chicago.

The Museum of Broadcast Communications (MBC) is an Illinois non-profit corporation and manages two subsidiaries. Museum.tv and the National Radio Hall of Fame (NRHOF) and its website radiohof.org.

RMN News

Rakesh Raman